How to pitch your music to Spotify editorial playlists
A plain guide to pitching an unreleased song through Spotify for Artists, and what to write so an editor understands it fast.
Editorial playlists are curated by Spotify's own team, and the only official way to reach them is the pitch tool inside Spotify for Artists. Nobody can sell you a placement. What you can do is give your song the best possible chance.
Before you pitch
Your release must be delivered to Spotify through your distributor and still be unreleased. Pitch as early as you can, and at least seven days before release day. That window also makes sure the song lands in your followers' Release Radar.
You can pitch one song per release. If you have an EP, choose the track that best represents where you are going, not just the one you like most.
Fill in every field
The form asks for genre, mood, instruments, culture and the song's style. Editors filter by these fields, so treat them as data, not decoration. Be accurate rather than broad. A song tagged as everything is filed as nothing.
Write a short, specific pitch
You get a limited number of characters. Use them to answer three questions:
- What is the song, in one sentence?
- What makes it different from similar songs?
- What is happening around it: a tour, a video, press, a sync?
Skip adjectives like "amazing" or "unique". Concrete details work better: where it was recorded, who produced it, what the lyric is about, which shows you are playing that month.
Build the signals around it
Editors look at more than the pitch. Followers, saves and listeners who return all tell them the song has an audience. Ask your fans to follow and pre-save, share the song on release day, and keep posting about it for weeks, not hours.
Algorithmic playlists like Release Radar and Discover Weekly are driven by those same signals, and they often matter more than one editorial slot.
If you don't get picked
Most pitches are not selected, and that says little about the music. Keep releasing on a steady schedule, keep pitching every release, and keep growing the audience that listens beyond week one.
Working on a release plan? Read our guide to planning a release campaign, or get in touch.